New Favorite Lens

Child on the reed islands of Uros, Peru. Nikon D800, 50mm 1.8 lens, 1/1600 at f/1.8, 1/1600, ISO 100. Photo copyright Reed Hoffmann.

I recently started using a different type of lens, which meant a number of good things for my photography. But first a little history…
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Controlling Autofocus

Locked the focus on the center of the bar, waited for Jeffrey to get there.

Recently I went to one of my nephew’s track meets to shoot some photos of him competing in pole vault. Not only did that give me a chance to get some nice photos of Jeffrey, but it let me work on some good/bad examples of different photo techniques. And that, of course, led me to write this blog post.
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When Things Go Wrong

Uh-oh, that doesn't look good.

Most of what I do these days is teach photography. Which means I often find myself in front of a bunch of people, doing a demo where I hope everything goes right. Occasionally, though, things go wrong, and that’s when life gets interesting.
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Senior Portrait

One of the final shots, everything working together.

Last week I shot senior portraits for a friend’s daughter. As always, the three words “Subject, Light, Background” ruled what I did during the shoot. I already had my subject, so I needed to find good backgrounds and think about how I would use the light.
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Cloud Storage Options, and a great offer

My 60GB of data stored on Dropbox.

As internet connections have gotten faster, I’ve started relying more and more on the cloud to store and synchronize data. Dropbox has been my main tool for that, but thanks to a great offer from Box, I’m starting to use it too.
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The Year of the Ultraportable

Out on the Serengeti, using the Lenovo X220 to check images as we shoot.

There’s a lot of talk about 2012 being the year of the ultraportable computer, and that’s good news for traveling photographers.
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Subject, Light, Background

Yuck! Good subject, but bad background and bad light ruin this photo.

Every workshop I teach, I preach “Subject, Light, Background.” Remembering those three simple words – thinking about them – will almost always improve your pictures. And they often help each other, so working on one can usually improve the others. Recently I was teaching a class in Philadelphia and had a chance to do a quick demonstration of that.
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Take Time to Organize

My folder and file naming system.

I'm not much for New Year's resolutions, but there’s one thing I do every year at this time. So if someone asks what my resolution is, I always say, "I'm going to get organized." For me that means every January I go through my images from the past year and pick out my favorites.
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Off-Camera Flash

Getting the flash off-camera, up to the right, creates light and shadows across the subject that brings the photo to life.

I was on the road teaching a workshop last week, and part of it involved giving a little how-to on the basics of off-camera flash. The group was amazed at how easy it is. That’s true now, but it wasn’t always that way.
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Long Exposures at Night

20-seconds, f/5, 4000 ISO.

I received an email from a friend who's headed to Iceland and hoping to photograph the northern lights (aka the aurora borealis). He was looking for tips on how to be successful, and after responding to him, I thought this might make for a nice blog post. Whether you're shooting northern lights, a starry sky or New Year's eve fireworks, the basics are the same.
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