Technology
Little Camera, Big Lens
Friday, June 22nd, 2012 by Reed Hoffmann
One thing I love about digital photography is how our opportunities to be creative have grown. For instance, there’s a fairly new category of cameras now, called either CSC (compact system cameras) or ILC (interchangeable lens compacts). They have larger sensors than point-and-shoot cameras (meaning better image quality) and interchangeable lenses (meaning better optics). So we can get better pictures from small cameras. But there are other ways to look at them as well.
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Controlling Autofocus
Monday, April 30th, 2012 by Reed Hoffmann
Recently I went to one of my nephew’s track meets to shoot some photos of him competing in pole vault. Not only did that give me a chance to get some nice photos of Jeffrey, but it let me work on some good/bad examples of different photo techniques. And that, of course, led me to write this blog post.
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When Things Go Wrong
Tuesday, April 17th, 2012 by Reed Hoffmann
Most of what I do these days is teach photography. Which means I often find myself in front of a bunch of people, doing a demo where I hope everything goes right. Occasionally, though, things go wrong, and that’s when life gets interesting.
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Cloud Storage Options, and a great offer
Thursday, March 15th, 2012 by Reed Hoffmann
As internet connections have gotten faster, I’ve started relying more and more on the cloud to store and synchronize data. Dropbox has been my main tool for that, but thanks to a great offer from Box, I’m starting to use it too.
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The Year of the Ultraportable
Monday, February 27th, 2012 by Reed Hoffmann
There’s a lot of talk about 2012 being the year of the ultraportable computer, and that’s good news for traveling photographers.
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Take Time to Organize
Saturday, January 28th, 2012 by Reed Hoffmann
I'm not much for New Year's resolutions, but there’s one thing I do every year at this time. So if someone asks what my resolution is, I always say, "I'm going to get organized." For me that means every January I go through my images from the past year and pick out my favorites.
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Off-Camera Flash
Sunday, January 15th, 2012 by Reed Hoffmann
I was on the road teaching a workshop last week, and part of it involved giving a little how-to on the basics of off-camera flash. The group was amazed at how easy it is. That’s true now, but it wasn’t always that way.
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Love My VALS
Tuesday, September 20th, 2011 by Reed Hoffmann
One of my favorite accessories when doing flash photography is a VALS - Voice Activated Light Stand. In other words, a person you can direct to put a light where you need it. Recently my wife Sharon played this role for me, and is just one of the many reasons I love her :)
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Tethered for Speed
Friday, September 2nd, 2011 by Reed Hoffmann
Most of the time photographers tether their camera to the computer for instant feedback during a studio shoot. In my case, it was so I could deliver photos faster.
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Sharing Video
Tuesday, February 1st, 2011 by Reed Hoffmann
Recently I've needed to share not just still images, but videos. And YouTube just wasn't going to do what I wanted. Then I discovered Vimeo.
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